Posted on: August 2, 2025

Albert Heijn Nieuwmarkt Amsterdam: Complete Supermarket Guide for Locals and Tourists

Albert Heijn at Nieuwmarkt offers everyday groceries in the heart of Amsterdam—here’s what you can expect inside.

Not many tourists know that there is a normal supermarket in the Red Light District. This supermarket is located on the New Market, in front of The Waag. The locals do their grocery at supermarket Albert Heijn. It’s the biggest supermarket chain in The Netherlands. They always have this blue sign hanging above the entrance, named: Albert Heijn.

Albert Heijn Nieuwmarkt Supermarket Amsterdam

Location & Accessibility

Albert Heijn Nieuwmarkt is located right in the center of Amsterdam. You’ll find it on Nieuwmarkt square, a lively spot filled with cafés, bars, and cultural landmarks. This makes it an easy stop whether you’re a local or a visitor exploring the city.

The store is well connected by public transport. The Nieuwmarkt metro station is just steps away, and trams and buses also run nearby. Biking is simple too—there are plenty of bike racks in the square.

Opening hours are long, which is great if you need something late. The supermarket is usually open from 8:00 AM to 10:00 PM, seven days a week.

Quick facts:

• Address: Nieuwmarkt 18, 1012 CR Amsterdam

• Metro station: Nieuwmarkt (Line 51, 53, 54)

• Hours: Daily, 8:00 AM – 10:00 PM

Google Reviews about location:

• ⭐⭐⭐⭐⭐ “Perfect central location, right next to my hotel. Saved me money compared to restaurants.”

• ⭐⭐⭐ “Convenient but very busy in the evenings. The checkout lines can be long.”

Product Range

This Albert Heijn carries a wide mix of groceries. You’ll find everything from fresh bread and fruit to Dutch classics like stroopwafels, cheese, and herring snacks. For tourists, it’s a fun place to pick up edible souvenirs.

The store also has a big section of ready-to-eat meals. Think salads, sandwiches, sushi, and microwave dishes—great if you want something quick without paying restaurant prices.

For expats and travelers, the international section has popular products like Asian sauces, Italian pasta, and even American snacks.

Popular product categories:

• Fresh produce (fruits, vegetables, herbs)

• Local cheeses and dairy

• Bakery items

• Drinks (coffee, juices, Dutch beers)

• International foods

Google Reviews about products:

• ⭐⭐⭐⭐⭐ “Loved the fresh bakery section, especially the croissants in the morning.”

• ⭐⭐ “Not the biggest selection. I couldn’t find many vegan products.”

Shopping Experience

The Nieuwmarkt branch is modern and well-organized. Aisles are clearly marked, so it’s easy to find what you need even if it’s your first visit.

Checkout is a mix of self-service machines and staffed counters. Many locals use self-checkout, but tourists sometimes find it tricky when paying with foreign cards.

The atmosphere can change depending on the time of day. Mornings are quiet, while evenings are busier with commuters and tourists grabbing groceries.

Shopping experience highlights:

• Self-checkout is quick if you have a Dutch bank card

• Staff is friendly but sometimes limited in number

• Store is clean and modern-looking

Google Reviews about experience:

• ⭐⭐⭐⭐⭐ “Very clean and tidy store. Staff were helpful when I couldn’t scan my card.”

• ⭐⭐ “Too crowded at 6 PM, felt stressful shopping here.”

Local Convenience

For people living in the area, this Albert Heijn is a daily stop. It’s smaller than the big supermarkets outside the city center, but perfect for quick shopping trips.

Tourists also find it useful. You can grab bottled water, snacks, and breakfast items for a fraction of what cafés charge. Many travelers buy ready-made sandwiches before heading out to explore Amsterdam.

The store is also handy if you’re staying in an Airbnb nearby. You can shop for basics like pasta, rice, and vegetables and cook your own meals instead of eating out every day.

Ways Albert Heijn Nieuwmarkt helps different shoppers:

• Locals: Daily groceries and last-minute items

• Expats: Familiar international brands

• Tourists: Snacks, water, and cheap ready meals

Google Reviews about convenience:

• ⭐⭐⭐⭐⭐ “Saved us during our stay in Amsterdam. We bought breakfast here every day.”

• ⭐⭐⭐ “Great location but prices felt a bit higher than other Albert Heijn stores.”

Tips for Shoppers

If you want to save money, sign up for the Albert Heijn Bonuskaart. It’s free and gives discounts on many products each week. You can even use the digital card in the Albert Heijn app.

Bring your own shopping bag. Like most Dutch stores, they charge for plastic or paper bags. A foldable tote will save you money and is better for the environment.

Payment is mostly cashless. Credit cards like Visa and Mastercard are accepted, but some tourists still run into issues. It’s best to have a debit card or Dutch bank card for smooth checkout.

Quick tips table:

Google Reviews about tips:

• ⭐⭐⭐⭐⭐ “Bonuskaart discounts made a big difference. Easy to sign up.”

• ⭐⭐ “Couldn’t pay with my credit card, which was frustrating as a tourist.”

This supermarket is pretty small, but it offers everything you want. Wines, beers, bread, cookies, soda’s, cigarets and whatnot.

Supermarket Albert Heijn is surrounded by bars and restaurants. A few meters away of it, you’ll also find coffeeshop Jolly Joker.